In the spring and summer of 2018, Queens is building on the Rio experience with a new international studies program focused on Wimbledon and London — host city of one of the oldest and most prestigious events in global sports.
At Queens in Wimbledon, one group of storytellers will produce stories and media packages in small teams, focusing on Wimbledon drama and impact on the London community. A second group of strategists — also formed into small teams — will produce research for undergraduate business journals, examining the business and impact of The Championships, Wimbledon.
This program trains students to compete within the ranks of global storytellers and business strategists, and is offered jointly by the Knight School of Communication and the McColl School of Business.
London is the only city to host the Olympic Games three times. A rich source of stories and enterprise, London is a superlative city to study the media, business, culture, and impact of sport. Tennis, football, cricket, rugby, badminton, field hockey, croquet, and squash all were invented in England.
SPRING CLASS PREPARATION
In the spring semester before departure, the two groups will meet jointly for many classes and separately for others. Strategists will study research skills, organizational behavior, small business, area economic impact, operations, logistics, and marketing. Communicators will study story conception and development, writing and editing, narrative styles, video and web production, and social media. Both groups will study team building – a crucial element for success in any endeavor. And together, they will learn the context of global events such as Wimbledon, including history, a comparison of sports properties, the infrastructure, investment, and legacy of global events, the business of media, intercultural skills, the topography of London, and the new post-Brexit world of the UK and the EU.
Joe Cornelius, associate professor of communication in the Knight School, is an award-winning filmmaker trained at the University of North Carolina School of the Arts and Wake Forest University. Bob Page, adviser to student media, has supported multiple editions of the Olympic Games, the NBA and Formula 1. Dr. Beth Schneider, assistant professor of business, teaches strategy and management at the McColl School of Business, and earned her doctorate in business administration at Durham University in the U.K.